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The Legacy of John Rubel began 100 years ago and is strongly linked to the one of Van Cleef and Arpels.
In 1915 a family of jewelers newly arrived from Hungary settles just a few steps away from the Place Vendôme. Two brothers, Jean and Robert Rubel, with extraordinary craftmanship that quickly made their workshop one of the favourite of the most prestigious jewelers of the Place Vendome, before having them standing on their own and offering their own creations.
In 1939, the Rubel brothers followed Van Cleef & Arpels to America where they were trusted to manufacture their jewelry.
The lavish and exciting New York way became a deep source of inspiration: while having dinner in a Latino nightclub in the Lower East Side, Jean scribbles the silhouette of a flamenco dancer on the corner of a table cloth. It is the first of a series of delightful ballerina brooches ordered by Van Cleef & Arpels.
Their success in the U.S. is like a shooting star: Jean renames himself John, in 1942 they opens their own boutique on NY 5th avenue, followed by a second one in Palm Beach. Although John Rubel & Co. remained open for only a few years, closing their doors in 1947, they created some of the most popular jewellery of the 1940’s that still get exchanged at high bids in auctions.
In 2012, during a stay at the family house, heiress Sophie Mizrahi-Rubel, discover in a forgotten trunk with dozens of designs created by John Rubel from the 1920s onwards. A new chapter of a six-generation-long history is awaiting to be written.
Like her grand-uncles, she has also worked for the most reknown jewelers : from Cartier to Chaumet by way of Boucheron and Van Cleef & Arpels. Her creativity and her expertise, everything has enabled her to become known and recognized in the world of jewelry. It was all meant so that she is now ready to revive the old flame of the sleeping jewellery house.
She has thrown herself in a 3 years relentless work to present this month John Rubel first new collection : “Vie de Bohême” (Bohemian Life), as a nod to her family’s Hungarian origins.
Sneak peek of the collection here :
What happens next is on www.johnrubel.com