Christofle inaugurates this week a magnificent new home for its jewellery, designed by Stéphane Parmentier – the talented interior designer and artistic director of the House.
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Located a few steps away from boulevard Saint-Germain, the opening on Paris Left Bank – right at the opposite of its parisian flagship address- marks the decision of the reknowned French Silversmith, to give its jewellery its own voice.
This strategy represents a deliberate evolution away from tableware – its traditional craftmanship – and wedding lists. Silversmithery and jewellery are two kindred crafts and Charles Christofle, founder of the eponymous brand, was even a jeweller himself before patenting its own silverplating process and starting to manufacture cutlery.
After focusing its communication exclusively on jewellery, Christofle has also recruited Marie Berthaud – a jewellery expert previously working for Boucheron and Fred – to develop its offer and presented last September its first collections with gold and diamonds.
To celebrate the opening of the new boutique, the boutique will present 925, its iconic collection designed in collaboration with Studio Putman, in a pink gold and diamonds limited-edition.
Christofle – 56 rue du Four, Paris 6ème