de GRISOGONO announces the opening of its new London flagship store in Mayfair, London. Located at 15a New Bond Street and spanning 85 square meters, the store features a new interiors concept developed by de GRISOGONO founder Fawaz Gruosi in collaboration with London interior architecture practice David Collins Studio.
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The new store concept expresses the energy, craftsmanship and detailing of the jewellery and watch collections designed by Fawaz Gruosi. The store utilizes classic details and proportions juxtaposed with modernist furniture pieces.
The interior design subtly references the aesthetic constants of the iconic de GRISOGONO jewellery within the interior architecture and furniture. The elegant wrapped metal framing that features throughout the store and connects the interior with the jewellery is based upon the iconic interlaced Allegra jewellery collection.
The three rooms of the store each have a specific purpose: The Corte showcases a collection of jewellery personally chosen by Fawaz Gruosi. The Stanza Del Tempo celebrates the brand renowned timepiece collections. The Grand Sala, the drawing room, has an intentional residential feel and invites the guest into the private world of de GRISOGONO.
Fawaz Gruosi, Founder and Creative Director of the brand explains the strategy behind the opening of the new Boutique: “The London Boutique will showcase a number of Haute Couture High Jewellery pieces that are created by artisans in our ateliers. The combination of unique designs, traditional high jewellery techniques and our creative approach will enable us to continuously surprise our customers. London today plays a very important role for the market of high jewellery and a large proportion of our unique piece production, which ranges from 350 to 500 unique pieces per year, will be exhibited in the new boutique.”