Net-a-Porter exclusive pop-up for the latest iteration of the Panthère de Cartier is opening today!This is the first time Cartier has partnered with a third-party online retailer for any project.
The pop-up shop will remain open for one month, from May 2 to 31, after which it will be stocked in all Cartier boutiques and at select watch dealers.
The relaunch of the watch, which made its debut in 1984 and was popular with women and men, is the key initiative this year for Cartier, Compagnie Financière Richemont’s largest jewelry brand.
The original Panthère design, with its square case on a supple chain-link bracelet, has been left virtually unchanged, although the latest version has a thinner case and is waterproof.
When luxury brands have traditionally been late adopters of online retail – due to fears about discounting, and the perceived lack of exclusivity and personal contact with customers – it is an important milestone in Net-a-Porter plans to expand their fine jewelry and watches category and bring more iconic luxury brands into a global online world.
Visit the pop-up here : https://www.net-a-porter.com/us/en/Shop/Designers/Cartier